Whatsapp has decided to put ads on the app’s status section. So now your ad-free WhatsApp usage is going to end soon.
In an event in New Delhi, WhatsApp Vice President “Chris Daniels” said that
The ads would be the company’s primary monetization mode and would offer an opportunity for businesses to reach people. No timeline was given for this change yet.
WhatsApp Status was launched early last year as a knockoff of the Stories feature found in Instagram and Snapchat. It has since become very popular, even surpassing Snapchat usage. The feature allows you to add a combination of text, photos, and videos to your profile, which are encrypted in the same way as your messages. Status updates are visible to your contacts for 24 hours before they disappear.
There were ongoing questions about how the Facebook-owned Whatsapp would monetize itself since it decided to drop its subscription fee back in 2016. At that time the company said, “you can still count on absolutely no ads interrupting your communication,” in adherence to the service’s original principles.
But the Time has Changed Now
Brian Acton, the actual founder of WhatsApp, who left the company in September 2017 has revealed that he left the Facebook-owned Whatsapp over Facebook boss Mark Zuckerberg planned to introduce targeted ads to its 1.5 billion users.
“Targeted advertising is what makes me unhappy,” Mr Brian Acton told Forbes in his first major interview since leaving WhatsApp.